| Putting your Company Logo to Work
A Harley Davidson motorcycle is a very impressive piece of machinery. But you aren't going to impress anyone by having it sit in your garage all summer long. By the same token, having a company logo design that was carefully designed to capture the essence of your business won't do your bottom line any good if it's simply buried in a folder underneath the pile on your desk.
It may seem a tad obvious, but company logos are meant to be seen, unless you're not to happy with your current one that is. In many cases, these logos are the first thing potential clients see and usually the last thing they will remember after dealing with you - aside from your prices and level of service. So the faster you can figure out how to get your logo out in the public eye, the faster you will reap its benefits.
The best way to get started is to take a mental survey of everything that your business owns and uses in its daily operations and figure out the quickest and cheapest way to stick a company logo on it. Some of the first candidates will include materials that your company uses to communicate with your clients: letterheads, envelopes, postcards/flyers and business cards being the most obvious. Of course, you don't want to stop there. When it comes to branding, it's important to keep in mind that almost nothing is off limits - cost permitting, of course.
If you own a car garage, perhaps having your company's logo sewn into the uniforms of your mechanics will help clients make that very important connection. A florist company or a pizza delivery service might find it more useful to have their company logo painted on their cars or vans - turning that vehicle into a rolling billboard, in other words. Other companies may prefer to hand out calendars with their company logo branded on every month.
That being said, there are a couple of issues you need to resolve before you decide to brand your company logo on every last one of your company's assets. For starters, you need to double-check your company logo with a trademark or patents office to ensure that your logo is unique and not infringing on someone else's design. If it is cleared for use, make sure that you then protect your logo with a trademark so that no one else gets any funny ideas.
The last thing you want is your company logo being used to promote someone else's business.
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