Color selection is a very important element in your logo design image. Color is the most instantaneous method of conveying a message or meaning to your potential clients. This is why great care should be taken in choosing the colors for your identity. Once a color is owned it will be forever associated with you and your company. It can be just as important to your identity as the logo design itself.
There is no better place to measure the effectiveness of color than in the marketplace. When color is used correctly, it can be a vital key in communicating a positive, enticing and irresistable image to your business, product and overall identity. Color must immediately attract your potential clients and convey the message of what your company or product is all about. Eventually, this wil help with sales or at least create enough interest or curiosity to attract potential clients to find out more about your company or services.
It is important to understand the psychology behind color choices. A good color selection can help make an identity system more effective, while a poor color selection can actually damage your company's image in the eyes of the public. The power that color wields is seen at every level of communication from logo designs, business cards, postcards and all print media to advertisements on television and on the internet.
Color can work for your logo design and printed materials in various ways:
1. Color emphasizes, highlights, and leads the eye to important points or links.
2. Color identifies recurring themes (i.e. titles and subtitles are usually the same colors).
3. Conversely, color can differentiate, such as different colors in pie charts and bar graphs.
4. Color symbolizes and triggers emotions and associations.
How Colors are Perceived
Warm colors include Reds, Oranges and Yellows and create a mood of excitement & warmth, stimulating activity and creativity.
Cool colors have passive, calming qualities that aid concentration and can create a mood of peacefulness and tranquility, reducing tension. Wet, Cleansing, Energy, Passion, Power, Soothing, Reguvination, Contentment, Harmony, Happy, Confident, Creative, Adventurous Honesty, Integrity, Fresh, Playful, Satisfying, Chrisp, Mystic, Beauty, Inspiration. Cool shades include Violets and Blues.
Green can be either warm or cool. When it's influenced by yellow, it becomes warm and when it's influenced by blue, it becomes cool.
Neutrals are great for adding stability and balance in a room. They include colors that contain a significant amount of gray, beige and taupe.
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| Red |
stimulating, exciting, passion, dynamic, sexy, provocative, intense |
| Pink |
romantic, youthful, happy, sweet, spirited, innocence, femininity, soft |
| Orange |
energizing, inviting, friendly, vital, tangy, un, whimsical, loud |
| Yellow |
luminous, enlighting, warm, sunny, cheerful |
| Brown |
rustic, sheltering, wholesome, rich, durable, earthy |
| Green |
nature, fresh, soothing, refreshing, healing, tranquility, environmental |
| Purple |
regal, spiritual, sensual, elegant, royal, mysterious |
| Neutrals |
timeless, natural, classic, quality, quiet, delicious, ghostly |
| White |
lightweight, pristine, pure, bright, innocent, friendly |
| Black |
powerful, mysterious, stong, classic, elegant, magical, mournful, bold, heavy |
| Blue |
constant, cool, dependable, quiet, serene, wet, fresh
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Some dominant colors include:
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| Lime |
tart, acidic, refreshing, fruity, lively |
| Gold |
warm, valuable, royal, expensive, radiant, prestigious |
| Fuchsia |
bright, exciting, sensual, fun, high energy |
| Teal |
pleasing, rich, classy, unique |
| Silver |
classic, cool, expensive, money, futuristic |
| Navy |
credible, strong, nautical, confident, basic, conservative |
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