Die
A hardened steel engraving stamp used to print an inked image. Used in the production of good quality letter headings.
DPI (Dots Per Inch)
The measurement of resolution for page printers, phototypesetting machines and graphics screens. Currently graphics screens reproduce 60 to 100dpi, most page printers work at 300dpi and typesetting systems operate at 1,000dpi and above.
Directory
A directory (such as Yahoo, commonly mistaken for a search engine) depends on people for listings. The main difference between a search engine and a directory is that a directory does not make use of a spider or robot. One of the defining characteristics of a directory is that it is usually divided into categories.
Duotone
The application of two colors to provide richer tones than a monotone (single-color image, usually grayscale) can provide. A good duotone image can simulate a wider range of the color spectrum than two colors used separately. Duotones also use a hue (color) to set the mood for a photo in a more stunning way than a full-color image can.
Design
The arrangement of elements, both text and visuals, to visually and creatively communicate an idea or message.
Designer
An artist trained to present information visually in a clear and creative manner. Most designers have a traditional fine arts background as well as skills in commercial art.
Die cutting
A method of using sharp steel ruled stamps or rollers to cut various shapes i.e. labels, boxes, image shapes, either post press or in line.
Data Exchange File (.dxf files)
Format is a tagged data representation of the information contained in an AutoCAD drawing file. The DXF file format is a native file format of AutoCAD. It has become a standard for exchanging CAD drawings and is supported by many CAD applications. DXF format is vector based and supports up to 256 colors.
Double page spread
Two facing pages of newspaper or magazine where the textual material on the left hand side continues across to the right hand side. Abbreviated to DPS.
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