Laminated
A thin transparent plastic coating applied to paper or board to provide protection and give it a glossy finish.
Laser printer
A high quality image printing system using a laser beam to produce an image on a photosensitive drum. The image is transferred on to paper by a conventional xerographic printing process. Currently, most laser printers set at 300dpi with newer models operating at up to 600dpi.
Layout
A sketch of a page for printing showing the position of text and illustrations and giving general instructions.
Lead or Leading
Space added between lines of type to space out text and provide visual separation of the lines. Measured in points or fractions therof. Named after the strips of lead which used to be inserted between lines of metal type.
Logo
short for logotype. A word or combination of letters set as a single unit. Also used to denote a specially styled company name designed as part of a corporate image.
Line art
Black-and-white artwork with no gray areas. Pen-and-ink drawings are line art, and most graphic images produced with desktop publishing graphics programs can be treated as line art. For printing purposes, positive halftones can be handled as line art.
List
Text that is categorized, be it bulleted, numbered, or unnumbered. The default list bullets and numbers are black with no special effects. To make a bulleted list using graphic images as bullets, web graphic designers use a table format.
The following is an unordered, or bulleted, list:
* Logo design services
* Business card design services
* Postcard design services
The following is an ordered, or numbered, list:
1. Logo design services
2. Business card design services
3. Postcard design services
Letterspacing
Adjusting the average distance between letters in a block of text to fit more or less text into the given space or to improve legibility. Kerning allows adjustments between individual letters; letterspacing is applied to a block of text as a whole. Letterspacing is sometimes referred to as tracking or track kerning.
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