Watermark
An impression incorporated in the paper making process showing the name of the paper and/or the company logo.
Weight
The degree of boldness or thickness of a letter or font.
Wove paper
A paper having a uniform unlined surface with a smooth finish.
Web Site
A web site is a collection of electronic pages generally formatted in HTML (Hypertext Markup Language) that can contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming elements such as Java and JavaScript.
White space
The space around the elements in an layout allowing the viewer to rest before reading more text and allowing the designer to arrange elements to maximize impact. Designers LOVE white space.
Writing paper
Another name for bond paper.
Work and tumble
Printing one side of a sheet and turning it over from the gripper to the tail to print the second side using the same side guide and plate for the second side.
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